Bonus Tutorial: How to Collect Addresses
From Your Web Site Visitors-

Build A Web Page With A Form That Will Collect The Address- Step 2

Space does not allow me to go into much detail about the process of building a page using FrontPage. If you are new to the product (or even if you are not!), you will find lots of help getting started as well as completing complicated tasks at the Microsoft Assistance Center http://search.office.microsoft.com/assistance/product.aspx?p=FrontPage

My focus here will be on the stylistic and functional issues related to developing a page the purpose of which is to collect your visitors' email addresses and other information. To that end, I suggest that you design your page so that it resembles the newsletter you plan to send. Use the same background, the same font face and the same logo on both. Make sure you also carefully present the name of the newsletter you plan to send. Taken together, these page elements will help your newsletter recipients to recognize your newsletter as something they have agreed in advance to receive. Anyone who has attempted to distribute a newsletter has had the experience of receiving complaints from subscribers who have forgotten they subscribed! Give them lots of contextual cues to help them remember and you will get fewer complaints and unsubscribe requests for your trouble.

My newsletter is the HappyMouse Gazette shown below as it appears in the preview view of FP 2002.

Happymouse Gazette in FrontPage Preview Pane

To make my address collection page look like the newsletter, I will include the HappyMouse logo, the title, Gazette, and the cream colored background in the page I am building.

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